Sabrina Herlory-Rouget
Un nouveau chapitre pour une histoire qui dure
By Laura Puset
Sabrina Herlory Rouget, CEO of Aroma-Zone since 2021, shares the brand’s story in two key chapters. Now with 22 stores across France, Aroma-Zone started modestly online.
Founded in 1999 by Pierre Vausselin and his daughters, Anne-Cécile and Valérie, Aroma-Zone began as a blog for aromatherapy enthusiasts. As interest grew, they transformed it into a pioneer of online essential oil and raw material sales for DIY, a novel concept at the time. “Even then, people were looking for scientifically backed recipes,” Sabrina notes.
After 20 years of success and the pandemic, the Vausselin sisters handed over to the Eurazeo fund, which appointed Sabrina to lead the company. With experience from L’Occitane and MAC, she embarked on Aroma-Zone’s next chapter, still based in Cabrières-d’Avignon. Post-Covid, a new, less expert but more sustainability-conscious clientele emerged. To meet this demand, Aroma-Zone introduced a range of finished cosmetics, while continuing to sell raw materials in bulk at affordable prices. This model relies on simple packaging, no aggressive marketing, and cutting out costly middlemen, staying true to the brand’s core values. With 3.6 million parcels shipped annually and ongoing international expansion, Aroma-Zone remains rooted in its expertise. Every store employs 10 to 15 staff members, including a naturopath or pharmacist, reflecting the brand’s universal appeal and commitment to personalized service.
Côteweb 2021, création de site Internet sur Nice