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TRENDS

From the catwalk to the street, from horological complications to extravagant jewellery, from designers in the spotlight to the new modes of transport, our Trends pages illustrate the latest in lifestyle. These cleanly-designed, well-illustrated pages take a sideways look to decipher major shifts in society as they happen, offering a comprehensive, avant-gardist view of today's zeitgeist. COTE shows you the most complex details with text and pictures.

April 2023

Fall in!

Originally the preserve of the army, these timepieces are now breaking ranks to seduce a growing 

number of civilians operating in urban terrain. Let’s inspect the troops !

By Bruno Lambert
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IWC

Top Gun

The worldwide cinematic success of Top Gun Maverick in 2022 is a reminder of the watchmaker’s expertise when it comes to making “tool watches” for aviation. The Top Gun Grande Aviateur 43 watch, with its black zirconium oxide ceramic case, is a good example

Chez Frojo, Marseille

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Longines

L’aviation à l’honneur

Le dernier bon petit soldat de la marque se nomme Pilot Majetek ! Directement inspirée du modèle original de 1935, cette montre de pilote de 43 mm de diamètre présente un boîtier en acier de forme coussin enrichi d’une lunette cannelée. Enfin, ultime touche militaire, son bracelet Nato vert.

Aviation in the spotlight. The brand’s latest good little soldier is Pilot Majetek! This 43 mm diameter pilot’s watch, inspired by the original 1935 model, features a cushion-shaped steel case enhanced by a fluted bezel. The final military touch is the green NATO bracelet.

Chez Doux Joaillier, Avignon

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Special Forces. Popular with elite units such as the RAID, the brand’s models are distinctive for their impressive size, robustness, and reliability. Indestructible watches like the latest addition, The Beast, a diver’s watch with waterproofness certified at 3,000 metres under real-life conditions. 

Chez Raynal, Aix-en-Provence

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Reservoir

Montre hommage

Tribute watch. The Battlefield D-Day watch is a striking tribute to the D-Day landings date with its sandblasted khaki dial marked with the US Army’s famous white star. This model has three in-house complications: retrograde minute, jumping hour, and power reserve.

Au Printemps, Terrasses du Port, Marseille

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