Norah Luttway

No Limit Just You

Following a career in Paris and international fashion with renowned French brands, this hyperactive polyglot relocated to the Côte d'Azur. She started a new work-life, expanded her family, and discovered the pleasure of running… By dint of training, Norah has even taken part in the famous Nice-Cannes Marathon! "It's within anyone's reach! she says modestly. “Yet I always looked as if I was wearing a disguise when I was out jogging. Head to toe in fluorescent colours with my body compressed in unbecoming, even unsuitable materials. And I had to change for work or to go out in the evening to boot… " This was the start point for her Noliju (No Limit Just You) collection. A brand name that sounds like a challenge. In 2016, Norah combined her passion for sport and her fashion experience to create her line, which she dedicates to the women she calls "everyday champions". Namely, all those women juggling between family life, time-consuming professions, and sports activities (we need them! with flying colours.

An eco-friendly brand

The Noliju concept is feminine ready-to-wear with comfortable shapes and predominantly designed with innovative materials. Indeed, Norah is always on the lookout for high-performance textiles, which she finds in Europe, to create her styles of tomorrow. The Ultimate Pants, for instance, one of her best-sellers: flowing trousers with zipped pockets and breathable side strips, which dry in record time, perfect for work with heels or trainers for a relaxed look. Other successes include L'Aventurier, a chic micro-breathable swimming costume made out of textiles produced from recycled fishing nets, and a featherweight parka made in recycled nylon from recycled ocean waste. Her smart fibre collection is sustainable, eco-friendly, and often available in a presale to avoid waste and overproduction. She's got it all right!

www.noliju.com
Vendue en e-shop et chez capsule@cap3000>

Par Laurence Jacquet