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TRENDS

From the catwalk to the street, from horological complications to extravagant jewellery, from designers in the spotlight to the new modes of transport, our Trends pages illustrate the latest in lifestyle. These cleanly-designed, well-illustrated pages take a sideways look to decipher major shifts in society as they happen, offering a comprehensive, avant-gardist view of today's zeitgeist. COTE shows you the most complex details with text and pictures.

June 2014

TIFFANY & CO.

A glamorous Champs-Élysées showcase

The jeweller who has been dazzling us for 175 years is now on the world’s loveliest avenue, where a 1000m2 flagship store underscores the enduring bond between the American brand and Paris. Tiffany & Co. opened its first shop in the French capital back in 1850 and was the first American firm to win an award for the excellence of its silversmithing at the 1867 Exposition Universelle. So in addition to Rue de la Paix, elegant women can now head to the Champs-Elysées to discover Tiffany’s celebrated jewellery on several floors. Among the latest creations, the Atlas collection offers new variations on its original inspiration: the Atlas clock surmounting the famed Fifth Avenue store in New York. Graphic yet feminine, these cuffs, bangles, sautoirs and medallions are offered in pink, white or yellow gold, solid silver or titanium.

62 avenue des Champs-Élysées, 8e - Tél. 01 84 82 02 00

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