Longchamp
A new lease of life in Nice
By Julie de los Rios et Laurence Jacquet
Photos © Jérome Galine
A new lease of life in Nice. The Longchamp family business is taking advantage of recently reopening in Nice to unveil its new concept, designed to ensure each shop is tailored and adapted to its city location. The Avenue de Verdun store, inspired by the Haussmann style of architecture, is a reminder of the brand’s Parisian roots dating back to 1948. Like a cabinet of curiosities, with bags and accessories alongside objets d’art, books and ceramics, the space reflects core values – a love of craftsmanship, creative curiosity, and cosmopolitan culture. Longchamp aims to reinvent the shopping experience by overturning classic codes. “Welcome tables” instead of counters where customers can immerse themselves in the brand’s universe in a friendly, relaxed... and sophisticated way!
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