Fragonard

The beginning of the Aix chapter!

By Bruno Lambert

After Marseilles, the brand founded in 1926 in the perfume capital of Grasse is reinforcing its presence in the south by opening its first store in Aix on the site of the historic Place Richelme pharmacy. The 175m2 spacious and bright shopfloor is filled with wooden furnishings.  Its elegant and well-designed layout combines the three aspects of the famous label, namely its beautiful long summer dresses for textiles, body care and beauty products, and of course, perfume. The first in line is the Bel Oranger eau de toilette offering a new successful orange blossom variation.

13 rue du Maréchal Foch, Aix-en-Provence

Tél. 04 42 20 41 41