From the catwalk to the street, from horological complications to extravagant jewellery, from designers in the spotlight to the new modes of transport, our Trends pages illustrate the latest in lifestyle. These cleanly-designed, well-illustrated pages take a sideways look to decipher major shifts in society as they happen, offering a comprehensive, avant-gardist view of today's zeitgeist.
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July 2020

Top time!





These chronographs seize upon vintage lines to clinch a classy look. Designs drawn from house archives and inspired by the 40s, 50s and 60s but resolutely modern.


Attention all fans of the El Primero calibre, the world's first high-frequency automatic chronograph movement launched in 1969. Zenith is now fitting them into the Chronomaster Revival A386 Manufacture Edition, available on the brand's e-shop or by visiting their watch factory in Le Locle.


For 2020, the watchmaking “Grande Maison” is revamping its Master Collection, drawing inspiration from the classic round watches of the 50s. This is the Master Control Chronograph Calendar, equipped with several iconic complications – also available in Grand Rose Gold®, a new pink gold alloy.


“Azzuro” blue.
The Mille Miglia GTS Azzurro Chrono is captivating with its satin-brushed blue dial and blue lacquered aluminium bezel. Even the strap, combining perforated leather associated with 50s and 60s men’s driving gloves with a rubber lining inspired by Dunlop racing tyres, is firmly rooted in the automotive world.


The [Re]master01, produced in a limited edition of 500 pieces, reinterprets the original 1943 model with its two-tone steel and rose gold case and champagne dial. The 40s design tackles the latest watchmaking innovations, exemplified by the self-winding calibre 4409 and column-wheel operated chronograph with fly-back.

By Julie de los Rios


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