Image

TRENDS

From the catwalk to the street, from horological complications to extravagant jewellery, from designers in the spotlight to the new modes of transport, our Trends pages illustrate the latest in lifestyle. These cleanly-designed, well-illustrated pages take a sideways look to decipher major shifts in society as they happen, offering a comprehensive, avant-gardist view of today's zeitgeist. COTE shows you the most complex details with text and pictures.

May 2016

Unprecedented partnerships

 
 collaboration stylee

Assisted by a star shoemaker, a fashion label or a rock band, watchmakers open up new paths to inventing unusual stylish timewear.

 

Some collaborations are surprising and titillate our curiosity, for watches born when two worlds collide often become highly collectable. That will surely prove true of the Reverso's 85th birthday revamp by shoemaker-to-the-stars Christian Louboutin: Jaeger-LeCoultre's iconic watch struts its stuff in shimmering iridescence with glamorous dials and a strap with a red interior channelling the shoemaker's signature soles.
In a similar vein, Roger Dubuis has bootmaker Massaro craft the straps for its Velvet collection – the twisted gold leather one is simply sublime!
If you want to make others envious, just cosy up to a top fashion name! Which Hublot did by asking Berluti, the Paris leather house much appreciated by well-dressed men, to reinvent its popular Classic Fusion. Surely the object of every collector's desire, this watch features wonderful Venezia leather and comes in a plush box containing all you need to shine your bespoke shoes to that famed patina. Available in All Black and Berluti Scritto brown versions (limited editions of 500 and 250 respectively), both guaranteed to make others green with envy!
Zenith prefers music, paying tribute to the grandfathers of rock with the El Primero Chronomaster 1969 Tribute To The Rolling Stones, a limited edition of 1000. Not a provocative number from the front but flip it over to the B-side and you have that iconic tongue sticking out at you from the sapphire-glass caseback! And for die-hard fans the Le Locle watchmaker has produced an exceptional presentation model in a five-piece edition (like the band): the Academy Christophe Colomb Tribute To The Rolling Stones emblazoned with the Union Jack.