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September 2023

Joy Lucas 

Le beau pour faire du bien

Par Laurence Jacquet

This former top-level rhythmic gymnast (and Niçoise by adoption) noticed during the confinement that most sports equipment sold in France for keeping bodies in shape at home was unsightly and, above all, manufactured on the other side of the planet. "Not very environmentally friendly, is it? Yet exercising and being eco-responsible don't have to be mutually exclusive. More and more people want to look after their bodies wherever they are, at home or on the move. And having nice equipment... motivates you to practice your favourite discipline," explains this 30-year-old with a muscular figure. This avid sportswoman’s professional experience as a marketing and product launch consultant for wellness and lifestyle products inspired Joy Lucas to create chic, luxury design sports accessories with raw materials sourced in Europe and moulds made in France. The Hercule Studio collection was born! Comfortable, lightweight fitness mats, mini travel mats to slip into your suitcase, purifying and energizing sprays created by a Vallauris perfumer... all in stylish colours, including pistachio and terracotta, plain or printed. Each item is digitally certified for traceability. In the pipeline? A new specially designed yoga mat, a vegetable leather carrying harness… and many more sports tools.
L’Atelier Français, 3 place du Frêne, Vence


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