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PORTRAITS

Ils sont artiste, cheffe étoilée, designer ou apiculteur, pilote automobile ou créatrice de mode. Leur point commun ? Ces personnalités glamour ou au cœur de la vie culturelle, économique et sociale régionale sont les moteurs de l’actualité azuréenne. Découvrez sans filtre le témoignage de leur parcours, leurs rêves, leurs ambitions et leurs projets à venir.

December 2021

Delphine Vassallucci

  • Jury’s Favourite Award
  • An appetite for risk
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When she was young, she wanted to be a fighter pilot, but now she’s piloting a flourishing food company. She works with major supermarket chains, bringing them daily her dynamism and fresh ideas. After graduating from business school, Delphine Vassallucci worked in sales in the food retail industry, but soon set up her own business. In 2009 she and her husband founded Julie Traiteur, partnering the big supermarket chains. «It wasn’t the best time, because I had just had my second child and we were both out of work. But we like taking risks and it was a terrific opportunity», she says. She decided to give her business a fashionable name, Julie, rather than her own. Today Julie Traiteur is a pivotal player in point-of-sale promotion and ready-cooked meal sales in supermarkets. There’s scarcely a chain that Delphine Vassallucci doesn’t work with. She still manages major clients directly, while her team sets up some thirty operations a week, spread throughout the country. At 42, she’s as enthusiastic about her work as ever. “It’s a complex job but so rich. You can never rest on your laurels. Everything is changing all the time – seasons, schedules, products, places. That suits my temperament.” In private life she still likes speed, sports with thrills and keeping on the move. Anything to kill monotony. In 2018 she took her family on an eight-month round-the-world tour. A taste for action and the pursuit of high performance that she tries to instil in her children.

By Clotilde Roux

Localisation : Aix-en-Provence - Création : 2009 - Activité : Traiteur - Dirigeants : Delphine et Roland Vassallucci - Collaborateurs : 4 salariés - Capital : 100 000 €

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Julie Traiteur

The firm works with major supermarket chains, offering ways to enliven their delicatessen counters. Six years after the company’s founding, sales had rocketed and Julie Traiteur started promoting high-end ready-cooked meals. It’s now a key player in that sector. Urged on by its innovation-based growth strategy, Julie Traiteur creates a wide variety of products, constantly adding new recipes to the catalogue. It now has 250 on its list, from Asian specialities to Caribbean dishes and Provençal favourites like aïoli and aligot. Since 2019 it has been offering the roast products of a competitor it bought out. The firm now has four direct employees but recruits many point-of-sale promotion people, both salaried and self-employed.

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