Lisa Schino

At twenty-eight, Lisa Schino is the founder and CEO of Lao Care, a rising startup hosted by the Villa BLU by Robertet* accelerator in Grasse, dedicated to visionary projects focused on naturalness and sustainability. Like the one championed by this young entrepreneur, originally from the Grand Est region… “Before living in Mougins, I lived in Alsace.” Deeply attached to her roots, she wears a mini gold and diamond pretzel around her neck! “After business school, I worked in the beauty industry for major brands such as Chanel and L’Oréal. My last experience in dermo-cosmetics for La Roche-Posay was the catalyst for my project, because I’ve always wanted to create restorative cosmetics with natural active ingredients that are beneficial for people’s health and well-being. As early as 2019, when solid shampoos weren’t really developed and weren’t solving anything, I became interested in hair problems.” Her ambition: to create good natural products with ethical marketing, while demystifying misconceptions and false promises about hair beauty. "For example, you can't hydrate hair, which is dead matter, incapable of absorbing water," she explains. "However, you can regenerate it through biochemical reactions that restore keratin." So be it! To develop her Lao Care range, launched in 2021, she worked with scientists, met with experts and chemical engineers… "All these steps allowed me to obtain my first patent for a hemp-based hair product that is UV-protective, anti-pollution, and restorative." Villa BLU supports her in this innovative project. "With its strong values, this organization helps me to popularize the brand's scientific data, highlight its proven performance, and also make Lao Care desirable." Her next challenge? Improving hair growth and combating hair loss: "Here again, I'm still searching. I already have several leads... natural ones, of course!"

lao-care.com