This family firm dating from 1922 has enjoyed an exponential development in the building trade.
On 27 April the Palais des Festivals et des Congrès in Cannes hosted the building trade's biggest private show: the Grand Salon du Bâtiment. Boasting a 6300m² exhibition with 230 exhibitors, it was organised by Balitrand to mark the firm's 95th anniversary. One thousand professionals responded to the invitation to take part, a fitting tribute to the only firm in France proposing comprehensive services ranging from distribution of building materials through building maintenance and renovation to home fittings and decoration. Last year Balitrand launched its Home Village concept covering 25,000m² and stocking 70,000 products, further increasing the visibility of the global offering presented by its three brands, Balitrand, Home Store and Big Mat, grouped together in Cannes-La Bocca. The Village is the perfect place to explore the latest trends in outdoor style, this season with a focus on weaves, rattan and wood. Garden swings and handle-operated parasols are still essentials, while in colours, green is omnipresent (this year's favourite) along with yellow, orange and red. A very sprightly 95-year-old!
By Alexandre Benoist