For tourists and local residents alike, there's many an unsuspected pleasure to be found close by, from the sea to the summits of the Pre-Alps. Among bays, peninsulas and sun-drenched countryside, luxury hotels, beaches, golf courses and jaunts, we'll take you to some amazing places.

August 2022

Nikki Beach Saint-Tropez

A 20-year success story

Twenty years and not a wrinkle! Nikki Beach, founded by Jack Penrod and his wife Lucia, is celebrating its anniversary on Pampelonne Beach in a glamorous atmosphere.

© Artman Agency

An exceptional soundtrack, a heavenly setting, immaculate beach beds, and sunny days turn into memorable parties in the sand. The equation may seem obvious today, but it was unique at the end of the 90s when American entrepreneur Jack Penrod and his wife Lucia launched Nikki Beach, a new concept in luxury beach clubs. After opening their first spot in Miami, the couple anchored their first European beach club in Saint-Tropez in 2022; before setting up shop in the world’s most fashionable destinations (Marbella, Ibiza, Dubai, Costa Smeralda) and attracting VIPs, partygoers, and jet-setters.

Such is the Nikki Beach mantra. A “good vibes only” spirit is expressed through music along with art, culture, and fashion. You come to appreciate the gypset atmosphere and the high standard of service in chic and refined Mediterranean style décor: a combination of raw wood, wicker furniture, hanging beds, and ethnic cushions. Not to mention the intimate luxury of the Dom Perignon lounge.
New this season is “The Butterfly Bar” in the restaurant, offering a menu of original cocktails, including the Monarch – a mix of Absolut Elyx Vodka, Indonesian blue tea, vanilla, lime, and Ginger beer.
The beach is celebrating its anniversary with great pomp and music this summer. Each Friday night, “Remix” evenings will honour the DJ stars of the last two decades, and big names in electro will take turns behind the decks: Marc Cerrone on 4 August, followed by Bob Sinclar on 15 August. Life is (still) a gift at Nikki Beach.

1093 Route de l’Epi, 83350 Ramatuelle
Tél. + 33 4 94 79 82 04


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