At a time when films and TV series are increasingly produced remotely, Provence Studios champions a nearly contrarian approach: that of tangible sets and human expertise. "We could do everything in post-production, from a computer. But that's not what we value," explains Olivier Marchetti, CEO and founder. For him, fiction is never conceived without a real-world connection, since his story begins in the family warehouses. His father's warehouses, dedicated to logistics and storage, happened to host several film shoots starting in the late 1980s, such as... too beautiful for you, or A Heart in WinterAn entrepreneur at heart, the future CEO understood that an opportunity was there to be seized when, in 2010, a production manager for the series No LimitCreated by Luc Besson, he was asked to use his warehouses as a filming location. Olivier Marchetti then assessed the market, and the conclusion was undeniable: France desperately lacked filming infrastructure, a legacy never truly rebuilt since the New Wave. The seasons of the series No Limit s'The teams move on, the crews leave, but the set remains. Word spreads: set designers, department heads, and production companies now share the address, and five years later, Olivier Marchetti brings his project to fruition by officially launching Provence Studios. Since then, the site has constantly evolved. Its main strength? An almost organic flexibility. An empty warehouse can become, in a matter of months, a fully operational production tool. This agility is made possible by a deliberately streamlined structure and a deliberate appetite for risk-taking. It is within this dynamic that Mike Ristorcelli arrives, whom Olivier Marchetti met about ten years ago and who has been a partner for five years. A former producer and hands-on professional, Mike brings an ability to anticipate and a very operational vision of the industry. Now Director of Development and Operations, he has full authority to plan the workflows, needs, and evolution of the site. "Make it your own," he was told. The transformation is dramatic: from 800 m² studios to a 22-hectare site. Today, approximately 35 people work for Provence Studios, which has nearly 3,000 m² of storage space. The site hosts film shoots such as smoke fcough by Quentin Dupieux, the T seriesthe Serpent Queen or the horror movie The NunHeavy construction, but also events and immersive experiences. Its location in Martigues is no accident. Long overlooked, the Côte Bleue is experiencing a resurgence in popularity. "The South shouldn't just be a backdrop, but a place of production," insists Olivier Marchetti. There's also a social dimension: allowing technicians and creatives to no longer be forced to travel to Paris. The future is being written with this same forward-thinking approach, since within 10 years, Provence Studios aims to strengthen its support for productions, while developing related services such as hotels and support for students and professionals in the sector. A long-term vision shared by two perspectives: that of Olivier Marchetti, a visionary grounded in industrial and regional realities; and that of Mike Ristorcelli, a keen observer of the field and its evolving landscape. Together, they are cultivating this rare alternative in the French audiovisual industry: a saga that is only just beginning.