Dior forges a link with the “bowcore” trend

The Fall 2025 line designed by Maria Grazia Chiuri for Dior puts hair accessories front and center, skillfully tapping into the "bowcore" trend that has dethroned the "clean girl" minimalism on the catwalks and on the streets. These creations reinterpret the house's iconic codes with subtlety and elegance.

The now-iconic Dior Twist barrette is reinvented this season in unprecedented proportions, enhanced by a delicate black satin bow reminiscent of the hairstyles worn by Brigitte Bardot and Catherine Deneuve in the 1960s. The Dior Sweet hair elastic adopts the same refined ribbon design, perfect for enhancing a ponytail or a casual bun.

These objects of desire, which transform an ordinary hairstyle into a style statement, are part of a broader movement of hair accessories revival on the catwalks of the biggest fashion houses.

Dior Sweet Bow Elastic, €390
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Founded in 1987, Les Éditions COTE is the result of a family adventure spanning over 36 years. The magazines, dedicated to the art of living and luxury in Provence and the Côte d'Azur, showcase the region and its key players.