Ultracontemporain, le quartier One Monte-Carlo est dédié à l'univers du luxe./© Vent d'Autan / Monte-Carlo Société Des Bains De Mer

One Monte-Carlo

  • Fashionista heaven


The fashion scene's biggest names have gathered together in this new district close by Monaco's legendary Place du Casino. A place to make influencers around the globe go weak at the knees.

The hippest brands of the moment have moved into this new temple of fashion and fine jewellery. With dramatic decors, fabulous stock, one-off models and bespoke customer services, they wield serious clout to ensure they stand out from the crowd. Coming from Hôtel Hermitage, Dior opens the ball and sets the scene with a big pastel-hued window. The label showcases a distinctly couture and not-a-little romantic wardrobe all pink, white and flowing fabrics, with the footwear upstairs and the clothes displayed on stylised rails, sharing the billing with jewellery and timewear. The decor is completed by a number of artworks including a Martin Kline painting. Men haven't been forgotten, with the basement given over to Kim Jones's creations. At Alexander McQueen, an imposing stone table lords it over the entrance, alongside structured outfits and new goodies designed by Sarah Burton. Close by, Akris woman conceived by Albert Kriemler takes the stand: voluptuous skirts team up with stylised cuts while artsy prints make a summer showing. Pastels state their case effectively on leather clutches and fitted shirts, creating a softness that contrasts with monochrome outfits in black or white. Perfect for putting together a complete wardrobe for daytime through to night.

Prada's feminine fashion occupies 470m², all black-and-white marble floor and minimalist shelving, with colour provided by the clothes, mules, heels and bags in the new collection. High-society butterflies will appreciate the exclusive line of evening gowns, not to mention the Sybille model on sale only in Monte-Carlo. Gentlemen, walk on to appreciate the store devoted entirely to masculine fashion, from ready-to-wear to accessories. A step further is the Louis Vuitton boutique with windows sporting gigantic fluor banana palms and a brand new multi-coloured version of the iconic Cocoon chair. Three floors display the brand's world, including exceptional items such as the Petite Malle trunk in celadon green. In a nod to the Principality, an historic trunk that belonged to Princess Charlotte sits on the mezzanine.

For its first Monaco shop Fendi called in interior designers Britt Moran and Emiliano Salci, who have delivered a skilful blend of vintage furnishings and contemporary design pieces set off by artworks, making these unique retail premises feel like a luxury apartment. Over three floors customers can browse all the various lines, from womenswear and iconic furs through leather goods to the men's collections in the basement. The fitting rooms deserve a special mention: one is decorated with panels inspired by the landscapes on Chinese vases, hand-painted and finished with gold leaf. There's more masterly decoration over at Saint Laurent, sporting marble everywhere from floor to stairs to shelves. In fact it's virtually the only decoration element save for golden rails from which hang gold-leather jackets and other such stylish hard-rock garments for guys and gals. Sonia Rykiel's inspiration is more literary, with books scattered around to accompany the latest offerings. The label's iconic signatures and famed multi-coloured stripes are present and correct alongside crochet dresses, totes and handbags. Generally speaking, an offering that breathes gentleness and insouciance.

For Lanvin, Bruno Sialelli has conceived a wardrobe in fluid contours, awakening the senses and inciting us to travel through creations imbued with ethnic detailing, subtle signatures and a palette of vibrant hues. Last but not least, Chanel reminds customers of its celebrated founder's past through numerous references to her life, as well as displaying 27 artworks by 19 artists. The store's layout affords some particularly appreciable privacy in the shape of a double lounge with an imposing fireplace, sofas and easy chairs.

Par Caroline Stefani